How To Set Up Your Site For Optimum Conversions
Ask any well-trained Webmaster, and you'll be told "over the Fold!" But it goes further than this. Of course, make certain that your important information lies above 420 pixels in height. What ever it is that you've found works with your testing in Adwords should be applied in this area. Give your ideal visitor reason to convert immediately. Your path to conversion should lie in this area, be it a "Buy" button, to a form to fill out. Give them the option right away. Another thing that many people forget about is phone numbers. Many people out there don't like to be on the web and appreciate a good 1 on 1 phone call. Have your phone number in a prominent position.
Once you've had your visitor choose to follow your path, make it short. If they're going to a cart, get them to their specific product ASAP. This is something important to keep in mind when optimizing for keywords. Winning a #1 position on Google for a popular generic term is great, but you may find that #1 for a more specific term is going to lead to more sales. These keywords are usually easier to obtain, and if the landing page is specific to your keyword, you're more likely to turn your visit into a conversion.
This is all pretty basic stuff, but things people too often ignore. Before getting traffic, your first priority should be to understand what kind of traffic will benefit you most. Go Back...
How to Acquire Your Internet Goals by Converting
